Alireza Akbarzadeh; soraya memar; Masoud Kousari; Reza Hemmati
Volume 8, Issue 2 , May 2019, , Pages 1-18
Abstract
The researcher in this study, while demonstrating the need to change approaches from coping approaches to a cultural and social approach, has introduced as "audience-oriented approach ". An approach based on the focus of attention instead of paying attention to the sender of the message, is to pay attention ...
Read More
The researcher in this study, while demonstrating the need to change approaches from coping approaches to a cultural and social approach, has introduced as "audience-oriented approach ". An approach based on the focus of attention instead of paying attention to the sender of the message, is to pay attention to the audience, in order to empower the audience, give him the power to critique and analyze the message. The present study was carried out using quantitative content analysis method. The results show that using an audience-centered approach, it can be used in the form of awareness and education strategy and by promoting media literacy to empower the audience in analyzing, interpreting and criticizing the message, and also in The strategy formulated the creation and diversification of the audience's persuasion techniques to attract the audience's attention and attraction
Masoud Kousari; Mohammad Reza Javadi Yeganeh; Tahereh Khairkhah
Volume 2, Issue 1 , September 2012, , Pages 1-28
Abstract
This article studies the mobile phone effects on interpersonal communications of youths (through surveying students of Tehran universities). In fact, this study specifies whether the depth and width of interpersonal communications have been changed through mobile phone or not? This research has considered ...
Read More
This article studies the mobile phone effects on interpersonal communications of youths (through surveying students of Tehran universities). In fact, this study specifies whether the depth and width of interpersonal communications have been changed through mobile phone or not? This research has considered mobile phone communications of 387 students of state universities in Tehran through measurement methods. After gathering and examining data, it was found that personal characteristics of mobile phone owners have no effects on depths and width of interpersonal communications. But their recognition of modern technologies (IT literacy) has little effect on their usage of mobile phone. The results also showed that the mobile phone use has had effects (although little) on depths and width of interpersonal relationships. Of course, this effect was observed in students who had mobile-mediated communications in addition to face to face communications.
